Tuesday, April 12, 2011

Nokia launches new Symbian smartphones and Nokia Ovi Store Hits 5 Million Downloads A Day

 Nokia Corp. on Tuesday launched its first smartphones to run on the updated Symbian software with new icons, enhancements and a faster browser.

Nokia said the two models -- the E6 and X7 -- have longer battery life, better text input and new Ovi Maps applications with improved search and public transport routes.

The Nokia E6, with a standard QWERTY keypad and high resolution touch display, is aimed at corporate customers, while the Nokia X7 is an entertainment-focused handset with a 4-inch (10-centimeter) display made for games.

The world's largest cellphone maker did not price the handsets.

Markets seemed unimpressed by the announcement, which comes as Nokia continues to struggle against stiff competition, especially from Apple Inc. and Research in Motion Ltd.

Nokia stock fell more than 3 percent to 6.08 euros ($8.80) on the Helsinki Stock Exchange.

More than 200 million phones, with 150 million more expected on the market, use Symbian technology, seen by some developers as clumsy and dated. At the end of last year, it was surpassed by Android as the world's No. 1 smart phone software.

Nokia said the new, faster Symbian software, known as Symbian Anna, will be available for previously released top models, including the N8, E7, C7 and C6-01 devices "in coming months."

In February, Nokia and Microsoft surprised the industry by announcing they were joining forces to challenge major rivals. Nokia said it will use Microsoft Corp.'s Windows Phone software as the main platform for its smartphones but will continue to develop and use the new Symbian software.

But they have a tough battle ahead.

The iPhone has set the standard for today's smartphones and Research In Motion Ltd.'s BlackBerrys have become the favorite of the corporate set. More recently, Google Inc.'s Android software has emerged as the choice for phone makers that want to challenge the iPhone.

A key challenge will be to produce quality devices with a hip factor that helps position Windows Phone as an attractive alternative in a market where image plays a central role.

Windows Phone 7, launched last year, has a lot of catching up to do both in the number of users and "apps" available for the phones.

Nokia, which claims 1.3 billion daily users of its devices, said it hopes the partnership with Microsoft will lead to capturing the next billion users to join the Internet in developing growth markets.

Last year, the Finnish firm retained its No.1 spot as the world's top mobile phone maker -- a position it has held since 1998, selling 432 million devices -- more than its three closest rivals combined. But market share has continued on a downward spiral -- from a high of 41 percent in 2008 to 31 percent in the last quarter of 2010.

Also, its share in smartphones has plunged -- to 30 percent at the end of 2010 from 40 percent a year earlier. And, at the end of last year Nokia and the Symbian platform was surpassed by Android as the world's No. 1 smartphone software, according to Canalys research firm.

Nokia, an Espoo-based company, near Helsinki, employs 132,500 people.

After quite some brouhaha over the Nokia and Microsoft partnership it appears that Nokia at present is just making news with its Ovi Store. In a recent release Nokia shared pretty impressive stats on the number of downloads at the store; 5 million downloads a day. That’s more than just impressive, meaning that Nokia is still a force to be reckoned with.

Those numbers also bring a lot of encouragement for developers given the fact that 158 of them from 41 different countries have managed to hit the 1 million download mark. I am not going to go further back in history but the Store has grown to over 40,000 apps, almost 8 times in the last one year with almost a 1,000 apps being added daily. As a brand, Nokia is still the leader when it comes to smartphone users with the numbers reaching a staggering 200 million. But why the spike in the number of downloads?

There can be many reasons, free applications, are obviously the main. But I guess the option to have operator billing enabled for users to make purchases is another major reason. Especially for the fact that no one wants to go through the hassle of taking the longer route of buying these applications. This could be due to security concerns, despite stores promising to provide the most secure payment methods.

The benefits aren’t just for developers or the Nokia Ovi Store but also for the operators, since Nokia’s devices are integrated to over 112 operators spread over 36 markets. Add to this the coming of in app payments also being extended to the S40 devices, which will increase the number of downloads exponentially.

There is definitely a lot of growth out there for the entire Nokia community. Just last November we reported on the Nokia Ovi Store figures. Back then the daily download figure was at 2.8 million a day. This means that in five months that figure has almost doubled.

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